{"id":282,"date":"2018-12-25T02:47:27","date_gmt":"2018-12-25T02:47:27","guid":{"rendered":"http:\/\/cedvietnam.com\/?p=282"},"modified":"2018-12-25T02:47:27","modified_gmt":"2018-12-25T02:47:27","slug":"3-thach-thuc-trong-viec-xay-dung-thuong-hieu-cho-doanh-nghiep-vua-va-nho-tai-ha-tinh","status":"publish","type":"post","link":"https:\/\/ntvwindow.diachi.top\/?p=282","title":{"rendered":"3 th\u00e1ch th\u1ee9c trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i H\u00e0 T\u0129nh"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0l\u00e0 m\u1ed9t cam k\u1ebft tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb trong m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn qua hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u00e0 b\u1edfi s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh c\u00f3 t\u00ednh ch\u1ea5t v\u0103n h\u00f3a, l\u00fd t\u00ednh, c\u1ea3m t\u00ednh, tr\u1ef1c quan v\u00e0 \u0111\u1ed9c quy\u1ec1n m\u00e0 b\u1ea1n li\u00ean t\u01b0\u1edfng khi nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t c\u00f4ng ty.<\/p>\n

Nh\u1eefng kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a>:<\/strong><\/h3>\n

1. Ngu\u1ed3n v\u1ed1n c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf<\/p>\n

\"\"<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh thi\u1ebfu ho\u1eb7c c\u00f2n h\u1ea1n ch\u1ebf n\u00ean kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t kh\u00f3. Doanh nghi\u1ec7p \u201cng\u1ea1i\u201d quan t\u00e2m t\u1edbi vi\u1ec7c t\u1ea1o l\u1eadp, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

2. Ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u01b0a ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i ch\u01b0a n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u01b0a bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, thay v\u00e0o \u0111\u00f3 h\u1ecd ch\u1ec9 quan t\u00e2m t\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

\"\"<\/p>\n

Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p t\u1eadp trung \u00a0t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn, doanh thu<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u \u0111i\u1ec1u tra doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ch\u1ec9 ra r\u1eb1ng, khi \u0111\u01b0\u1ee3c h\u1ecfi l\u00fd do t\u1ea1i sao h\u1ecd kh\u00f4ng \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ef1c cho x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn l\u00e0: \u201cB\u1edfi v\u00ec \u0111\u1ea5y kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau \u01b0u ti\u00ean c\u1ee7a c\u00f4ng ty, c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 kh\u00e1c quan tr\u1ecdng h\u01a1n c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc\u201d; \u201cB\u1edfi v\u00ec ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n v\u00e0 th\u1eddi gian cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y\u201d; \u201cB\u1edfi v\u00ec ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 chuy\u00ean gia \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3\u201d; \u201cT\u1ea1i sao ch\u00fang t\u00f4i c\u1ea7n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 khi m\u00e0 ch\u00fang t\u00f4i ch\u1ec9 l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u00e0n to\u00e0n kh\u00f4ng l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t g\u00ec\u201d.<\/p>\n

3. Ch\u01b0a c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 chuy\u00ean tr\u00e1ch<\/p>\n

C\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t kh\u00f4ng ph\u1ea3i b\u00e2y gi\u1edd m\u1edbi \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nh\u01b0ng n\u00f3 v\u1eabn m\u00e3i l\u00e0 v\u1ea5n \u0111\u1ec1 n\u00f3ng c\u1ea7n b\u00e0n \u0111\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p, khi nh\u00ecn v\u00e0o con s\u1ed1 \u0111i\u1ec1u tra v\u1edbi tr\u00ean g\u1ea7n 500 doanh nghi\u1ec7p, ch\u1ec9 c\u00f3 16% doanh nghi\u1ec7p c\u00f3 b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch v\u1ec1 marketing, 80% doanh nghi\u1ec7p kh\u00f4ng c\u00f3 ch\u1ee9c danh qu\u1ea3n l\u00fd nh\u00e3n hi\u1ec7u (brand manager); Doanh nghi\u1ec7p ch\u01b0a c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n kinh doanh (bao g\u1ed3m c\u1ea3 t\u01b0 v\u1ea5n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u). Ki\u1ebfn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 chuy\u00ean tr\u00e1ch h\u1ea1n ch\u1ebf, d\u1eabn \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u quy m\u00f4 nh\u1ecf v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p.<\/p>\n

V\u1eady gi\u1ea3i ph\u00e1p n\u00e0o cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba:<\/strong><\/p>\n

– Doanh nghi\u1ec7p c\u1ea7n n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn ngu\u1ed3n v\u1ed1n t\u00edn d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh, n\u00e2ng cao kh\u1ea3 n\u0103ng kinh doanh, s\u1ea3n xu\u1ea5t.<\/p>\n

– T\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

– \u0110\u1ea3m b\u1ea3o v\u00e0 kh\u00f4ng ng\u1eebng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– X\u00e2y d\u1ef1ng\u00a0b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty<\/a>\u00a0– b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

– Th\u01b0\u1eddng xuy\u00ean \u0111\u1ea9y m\u1ea1nh ti\u1ebfp x\u00fac, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, truy\u1ec1n th\u00f4ng\u2026<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong mu\u00f4n v\u00e0n c\u00e1c h\u00e0ng h\u00f3a c\u00f9ng lo\u1ea1i kh\u00e1c, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Hi\u1ec7n nay, C\u00f4ng ty CP CED cung c\u1ea5p d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u hay c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3:<\/p>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n CED<\/strong><\/p>\n

\u0110\u1ecba ch\u1ec9: S\u1ed1 255 Nguy\u1ec5n Du \u2013 TP. H\u00e0 T\u0129nh<\/p>\n

\u0110i\u1ec7n tho\u1ea1i: (0239)3.79.79.89<\/p>\n

Email:\u00a0ketnoidoanhnghiepht@gmail.com<\/a><\/p>\n

Website: cedvietnam.com<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 m\u1ed9t cam k\u1ebft tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb trong m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn qua hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u00e0 b\u1edfi s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh c\u00f3 t\u00ednh ch\u1ea5t v\u0103n h\u00f3a, l\u00fd t\u00ednh, c\u1ea3m t\u00ednh, tr\u1ef1c quan…<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung"],"_links":{"self":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=282"}],"version-history":[{"count":0,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/posts\/282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}