{"id":276,"date":"2018-12-25T02:42:48","date_gmt":"2018-12-25T02:42:48","guid":{"rendered":"http:\/\/cedvietnam.com\/?p=276"},"modified":"2018-12-25T02:42:48","modified_gmt":"2018-12-25T02:42:48","slug":"5-buoc-xay-du%cc%a3ng-nha%cc%a3n-die%cc%a3n-thuong-hie%cc%a3u-doanh-nghiep-nhat-quan","status":"publish","type":"post","link":"https:\/\/ntvwindow.diachi.top\/?p=276","title":{"rendered":"5 b\u01b0\u01a1\u0301c x\u00e2y d\u01b0\u0323ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u doanh nghi\u1ec7p nh\u00e2\u0301t qua\u0301n"},"content":{"rendered":"

X\u00e2y d\u01b0\u0323ng b\u00f4\u0323 nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n la\u0300 n\u00ea\u0300n ta\u0309ng c\u00f4\u0301t lo\u0303i trong chi\u00ea\u0301n l\u01b0\u01a1\u0323c\u00a0 x\u00e2y d\u01b0\u0323ng th\u01b0\u01a1ng hi\u00ea\u0323u cho ca\u0301c doanh nghi\u00ea\u0323p. Tuy nhi\u00ean, hi\u00ea\u0323n nay ca\u0301c doanh nghi\u00ea\u0323p v\u01b0\u0300a va\u0300 nho\u0309, ca\u0301c doanh nghi\u00ea\u0323p m\u01a1\u0301i kh\u01a1\u0309i nghi\u00ea\u0323p ch\u01b0a quan t\u00e2\u0301m nhi\u00ea\u0300u \u0111\u00ea\u0301n v\u00e2\u0301n \u0111\u00ea\u0300 na\u0300y.\u00a0 \u0110i\u00ea\u0300u na\u0300y \u0111a\u0303 ha\u0323n ch\u00ea\u0301 kh\u00f4ng nho\u0309 \u0111\u00ea\u0301n qua\u0301 tri\u0300nh qua\u0309ng ba\u0301 th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a doanh nghi\u00ea\u0323p.<\/p>\n

Trong ba\u0300i vi\u00ea\u0301t na\u0300y, chu\u0301ng t\u00f4i xin chia se\u0303 \u0111\u00ea\u0301n ba\u0323n \u0111o\u0323c 5 B\u01b0\u01a1\u0301c \u0111\u00ea\u0309 x\u00e2y d\u01b0\u0323ng th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n.<\/p>\n

1. Hi\u00ea\u0309u \u0111\u01b0\u01a1\u0323c gia\u0301 tri\u0323 cu\u0309a m\u00f4\u0323t\u00a0th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n

Tr\u01b0\u01a1\u0301c h\u00ea\u0301t, c\u00e2\u0300n xa\u0301c \u0111i\u0323nh vi\u0300 sao m\u00f4\u0323t nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n la\u0323i c\u00e2\u0300n thi\u00ea\u0301t va\u0300 quan tro\u0323ng cho doanh nghi\u00ea\u0323p.<\/p>\n

M\u00f4\u0323t h\u00ea\u0323 th\u00f4\u0301ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n la\u0300 h\u00ea\u0323 th\u00f4\u0301ng toa\u0300n di\u00ea\u0323n nh\u0103\u0300m chu\u00e2\u0309n ho\u0301a hi\u0300nh a\u0309nh, logo, chu\u00e2\u0309n ph\u00f4\u0301i h\u01a1\u0323p ma\u0300u s\u0103\u0301c, font ch\u01b0\u0303, ki\u0301ch th\u01b0\u01a1\u0301c \u0111\u00ea\u0309 th\u01b0\u01a1ng hi\u00ea\u0323u lu\u00f4n co\u0301 s\u01b0\u0323 \u0111\u00f4\u0300ng nh\u00e2\u0301t trong thi\u00ea\u0301t k\u00ea\u0301 ta\u0323o ra nh\u01b0\u0303ng \u0111\u0103\u0323c \u0111i\u00ea\u0309m ri\u00eang bi\u00ea\u0323t, giu\u0301p ng\u01b0\u01a1\u0300i nhi\u0300n nh\u00e2\u0323n bi\u00ea\u0301t, ph\u00e2n bi\u00ea\u0323t \u0111\u01b0\u01a1\u0323c th\u01b0\u01a1ng hi\u00ea\u0323u.<\/p>\n

Ta\u0323i sao c\u00e2\u0300n x\u00e2y d\u01b0\u0323ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n?<\/em><\/p>\n

–\u00a0Th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p<\/strong>: Khi t\u00e2\u0301t ca\u0309 ca\u0301c y\u00ea\u0301u t\u00f4\u0301 c\u00e2\u0301u tha\u0300nh th\u01b0\u01a1ng hi\u00ea\u0323u hoa\u0323t \u0111\u00f4\u0323ng trong m\u00f4\u0323t h\u00ea\u0323 th\u00f4\u0301ng th\u00f4\u0301ng nh\u00e2\u0301t nh\u0103\u0300m phu\u0323c vu\u0323 s\u01b0\u0301 m\u00ea\u0323nh chung cu\u0309a th\u01b0\u01a1ng hi\u00ea\u0323u ta\u0323o ra s\u01b0\u0323 chuy\u00ean nghi\u00ea\u0323p.<\/p>\n

–\u00a0D\u00ea\u0303 da\u0300ng nh\u00e2\u0323n bi\u00ea\u0301t:<\/strong>\u00a0Ca\u0301c y\u00ea\u0301u t\u00f4\u0301 c\u00e2\u0301u ta\u0323o n\u00ean th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u01b0\u01a1\u0323c s\u01b0\u0309 du\u0323ng th\u00f4\u0301ng nh\u00e2\u0301t giu\u0301p kha\u0301ch ha\u0300ng d\u00ea\u0303 da\u0300ng nh\u00e2\u0323n ra va\u0300 ph\u00e2n bi\u00ea\u0323t.<\/p>\n

– X\u00e2y d\u01b0\u0323ng ni\u00ea\u0300m tin:<\/strong>\u00a0Kha\u0301ch ha\u0300ng se\u0303 \u0111\u0103\u0323t ni\u00ea\u0300m tin va\u0300o m\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u th\u00ea\u0309 hi\u00ea\u0323n m\u00f4\u0323t hi\u0300nh a\u0309nh ro\u0303 ra\u0300ng, xa\u0301c th\u01b0\u0323c va\u0300 chuy\u00ean nghi\u00ea\u0323p.<\/p>\n

– Qua\u0309ng ba\u0301 th\u01b0\u01a1ng hi\u00ea\u0323u:<\/strong>\u00a0Khi hi\u0300nh a\u0309nh th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u01b0\u01a1\u0323c \u0111i\u0323nh nghi\u0303a ro\u0303 ra\u0300ng thi\u0300 ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh li\u00ean quan \u0111\u00ea\u0301n th\u01b0\u01a1ng hi\u00ea\u0323u va\u0300 marketing se\u0303 d\u00ea\u0303 da\u0300ng ti\u00ea\u0301n ha\u0300nh h\u01a1n vi\u0300 \u0111a\u0303 co\u0301 s\u0103\u0303n \u201ckhung \u0111i\u0323nh h\u01b0\u01a1\u0301ng\u201d. M\u00f4\u0323t h\u00ea\u0323 th\u00f4\u0301ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n giu\u0301p Ban la\u0303nh \u0111a\u0323o va\u0300 nh\u00e2n vi\u00ean \u0111i \u0111u\u0301ng h\u01b0\u01a1\u0301ng v\u01a1\u0301i ca\u0301c gia\u0301 tri\u0323 c\u00f4\u0301t lo\u0303i va\u0300 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 h\u00ecnh th\u1ee9c c\u1ee7a logo. N\u00f3 n\u00f3i l\u00ean \u201cb\u1ea1n l\u00e0 ai\u201d v\u00e0 t\u1ea1i sao \u201cb\u1ea1n c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d. V\u00ec v\u1eady, h\u00e3y b\u1ea3o \u0111\u1ea3m r\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n v\u00e0 h\u01b0\u1edbng d\u1eabn m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.<\/p>\n

2. X\u00e2y d\u1ef1ng b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Guide)<\/strong><\/h3>\n

M\u1ed9t khi hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, doanh nghi\u1ec7p s\u1ebd th\u1ea5y t\u1ea1i sao m\u1ed9t \u201cbrand guide\u201d l\u1ea1i l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng. M\u1ecdi doanh nghi\u1ec7p, l\u1edbn nh\u1ecf \u0111\u1ec1u c\u1ea7n c\u00f3 m\u1ed9t b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh v\u1edbi nh\u1eefng ph\u1ea7n li\u00ean quan: S\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u; \u0111\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t; tinh th\u1ea7n chung, \u0111\u1eb7c \u0111i\u1ec3m chung; c\u00e1ch s\u1eed d\u1ee5ng logo; m\u00f4 t\u1ea3 b\u1eb1ng h\u00ecnh t\u01b0\u1ee3ng; m\u00e0u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u; ki\u1ec3u ch\u1eef v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y ch\u1eef; c\u00e1c quy c\u00e1ch v\u1ec1 b\u1ea3ng hi\u1ec7u; \u0111i\u0323nh da\u0323ng truy\u00ea\u0300n th\u00f4ng; ngh\u00ea\u0323 thu\u00e2\u0323t hi\u0300nh a\u0309nh va\u0300 phong ca\u0301ch \u0111\u00f4\u0300 ho\u0323a.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u1ed9 \u201cbrand guide\u201d kh\u00e1c \u0111\u1ec3 l\u1ea5y \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng m\u1ed9t t\u00e0i li\u1ec7u ho\u00e0n ch\u1ec9nh v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n

3. Ph\u00f4\u0309 bi\u00ea\u0301n b\u00f4\u0323 h\u01b0\u01a1\u0301ng d\u00e2\u0303n s\u01b0\u0309 du\u0323ng<\/strong><\/h3>\n

B\u1ed9 \u201cbrand guide\u201d kh\u00f4ng ch\u1ec9 gi\u1ea3i th\u00edch v\u1ec1 h\u00ecnh th\u1ee9c (c\u00e1ch m\u00e0 c\u00f4ng ty bi\u1ec3u hi\u1ec7n) m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, n\u00ean c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u0111\u1ebfn t\u1ea5t c\u1ea3 ph\u00f2ng ban:<\/p>\n

\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng: \u0111\u1ec3 h\u1ecd bi\u1ebft c\u00e1ch gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u va\u0300 sa\u0309n ph\u00e2\u0309m cho kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t: \u0111\u1ec3 h\u1ecd bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 bao b\u00ec ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e1c nh\u00e0 t\u01b0 v\u1ea5n v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean (b\u00ean th\u1ee9 ba): \u0111\u1ec3 h\u1ecd nhanh ch\u00f3ng h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch c\u1ea5t l\u00ean ti\u1ebfng n\u00f3i v\u00e0 phong c\u00e1ch kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng: \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi h\u00ecnh th\u00e0nh quan h\u1ec7 h\u1ee3p t\u00e1c.<\/p>\n

4. Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u thu\u1ed9c v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

M\u1ed9t khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ed9 h\u01b0\u1edbng d\u1eabn nh\u1ea5t qu\u00e1n v\u00e0 r\u00f5 r\u00e0ng, h\u00e3y \u0111\u1ec3 cho b\u1ed9 h\u01b0\u1edbng d\u1eabn n\u00e0y ho\u1ea1t \u0111\u1ed9ng. Ki\u1ec3m so\u00e1t v\u00e0 c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u hi\u1ec7n h\u00e0nh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m l\u00e0 ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi b\u1ed9 h\u01b0\u1edbng d\u1eabn m\u1edbi.<\/p>\n

C\u1eadp nh\u1eadt nh\u1eefng t\u00e0i li\u1ec7u marketing nh\u01b0: trang web, m\u1ea1ng x\u00e3 h\u1ed9i, brochure, danh thi\u1ebfp, signage, thi\u1ebft k\u1ebf trang thuy\u1ebft tr\u00ecnh, video.<\/p>\n

V\u00e0 \u0111\u1eebng qu\u00ean nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, bao b\u00ec v\u00e0 nh\u00e3n h\u00e0ng, \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean hay nh\u1ea1c n\u1ec1n c\u0169ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n \u0111\u1eb7t logo \u0111\u00fang ch\u1ed7 m\u00e0 l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n \u1edf b\u1ea5t c\u1ee9 \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

5. L\u00ean k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai<\/strong><\/h3>\n

Sau khi th\u1ef1c hi\u1ec7n 4 b\u01b0\u1edbc k\u1ec3 tr\u00ean, c\u00f4ng vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p v\u1eabn ch\u01b0a k\u1ebft th\u00fac. N\u1ebfu kh\u00f4ng theo \u0111\u01b0\u1ee3c b\u01b0\u1edbc cu\u1ed1i c\u00f9ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 nguy c\u01a1 tr\u1edf v\u1ec1 n\u01a1i \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u2013 d\u1ea7n r\u1eddi xa nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch cam k\u1ebft v\u1edbi s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u01b0\u01a1ng lai, doanh nghi\u1ec7p t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o nguy c\u01a1 tr\u1edf l\u1ea1i c\u00e1ch l\u00e0m c\u0169 v\u00e0 d\u1ea7n m\u1ea5t \u0111i b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch:<\/p>\n

– \u0110\u1eb7t ra l\u1ecbch c\u1eadp nh\u1eadt h\u1eb1ng n\u0103m. Gi\u1eef th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, nh\u01b0ng v\u1eabn c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u khi doanh nghi\u1ec7p thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

– \u0110\u1eb7t ra l\u1ecbch tr\u00ecnh c\u1eadp nh\u1eadt h\u1eb1ng n\u0103m \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i li\u1ec7u thi\u1ebft k\u1ebf. Phong c\u00e1ch v\u00e0 xu h\u01b0\u1edbng thay \u0111\u1ed5i n\u00ean c\u00e1c th\u00e0nh t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u00e1t tri\u1ec3n theo.<\/p>\n

– N\u00ean ki\u1ec3m so\u00e1t \u0111\u1ecbnh k\u1ef3 c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u 2 l\u1ea7n m\u1ed7i n\u0103m v\u00e0 b\u1ea3o \u0111\u1ea3m r\u1eb1ng b\u1ed9 ph\u1eadn s\u00e1ng t\u1ea1o v\u00e0 thi\u1ebft k\u1ebf \u0111ang theo \u0111\u00fang b\u1ed9.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u01b0\u0323ng b\u00f4\u0323 nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u nh\u00e2\u0301t qua\u0301n la\u0300 n\u00ea\u0300n ta\u0309ng c\u00f4\u0301t lo\u0303i trong chi\u00ea\u0301n l\u01b0\u01a1\u0323c\u00a0 x\u00e2y d\u01b0\u0323ng th\u01b0\u01a1ng hi\u00ea\u0323u cho ca\u0301c doanh nghi\u00ea\u0323p. Tuy nhi\u00ean, hi\u00ea\u0323n nay ca\u0301c doanh nghi\u00ea\u0323p v\u01b0\u0300a va\u0300 nho\u0309, ca\u0301c doanh nghi\u00ea\u0323p m\u01a1\u0301i kh\u01a1\u0309i nghi\u00ea\u0323p ch\u01b0a quan t\u00e2\u0301m nhi\u00ea\u0300u \u0111\u00ea\u0301n v\u00e2\u0301n \u0111\u00ea\u0300 na\u0300y.\u00a0 \u0110i\u00ea\u0300u na\u0300y \u0111a\u0303 ha\u0323n ch\u00ea\u0301 kh\u00f4ng…<\/p>\n","protected":false},"author":1,"featured_media":277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung"],"_links":{"self":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=276"}],"version-history":[{"count":0,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/posts\/276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=\/wp\/v2\/media\/277"}],"wp:attachment":[{"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntvwindow.diachi.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}